Portfolio

Design work shaped around clarity, structure, and real-world use.

A growing collection of concept redesigns, semi-custom foundations and website studies by Yelissy. Each one starts from a problem a small business would recognise.

Website redesign · concept

Before and after, for two familiar kinds of small business.

Both businesses are fictional. Each transformation shows the problem, the approach, and the resulting design direction.

01 — Concept redesign

Bella Hair & Beauty Studio

Salon website redesign

Before — Outdated presentation · weak hierarchy · less intuitive customer journey

Problem: Everything on one long page, an unclear price list, and no obvious way to make an appointment.
Approach: Treatments grouped and named plainly, a single visible booking action, and a layout designed for phones first.

02 — Concept redesign

Milano Neighborhood Café

Café website redesign

Before — Information feels crowded · important details are harder to find · dated mobile experience

Problem: The menu hidden inside a PDF, opening hours buried in a paragraph, and no direct way to reserve.
Approach: Opening hours and menu surfaced immediately, location made obvious, and a reservation action present on every screen.

Concept project

Concept work, created to explore how different businesses could appear online.

These studies are not client projects. Each one was created by Yelissy to demonstrate structure, hierarchy, and visual direction for a familiar type of small business.

Concept projects are self-initiated design studies created by Yelissy to demonstrate structure, layout, and visual direction. They are not real clients and the businesses shown do not exist.

Image-led layout — a full-width portrait hero, then services as a visual grid.
Concept
LUMA Beauty Studio
Beauty studio concept
Problem
Treatment names mean little to a first-time visitor, and unclear pricing stops people from booking.
Solution
Treatments described in everyday language, visible pricing, calm imagery, and an appointment request that takes under a minute.
- Treatments
- Pricing
- Appointments
- Studio atmosphere
- Mobile-friendly
Sidebar navigation and a split hero — hospitality information stays reachable on every screen.
Concept
NOVE Caffè & Kitchen
Café / restaurant concept
Problem
Guests need to understand the atmosphere, the menu, the location and how to reserve — in seconds, usually on a phone.
Solution
A fixed side navigation, a warm split hero, priced menu highlights and one reservation path repeated where guests decide.
- Menu
- Reservations
- Opening hours
- Location
- Mobile-friendly
Corporate layout — a dark authority hero, a numbered process and measurable proof.
Concept
Meridian Consulting
Professional services concept
Problem
Professional buyers compare firms quickly and leave when expertise, process and results are not immediately evident.
Solution
A composed hero, four clear service pillars, a five-step process, measurable statistics and named testimonials.
- Services
- Process
- Credibility
- Statistics
- Consultation request
Editorial, story-focused layout — asymmetric hero, portfolio strip and a journal section.
Concept
FORMA Studio & Co.
Creative studio concept
Problem
Creative businesses are chosen on taste and trust, and a generic template dilutes both.
Solution
Editorial typography, generous white space, an asymmetric hero, a featured-work strip and a journal that shows thinking.
- Story
- Portfolio
- Journal
- Editorial layout
- Enquiry
Conversion-focused layout — high-contrast hero, transformation proof and repeated CTAs.
Concept
NOVA Personal Training
Fitness coaching concept
Problem
Fitness buyers act on motivation, and a slow, polite website loses them before they see any proof.
Solution
Bold typography, a strong hero with an inline offer, before-and-after proof, a four-step process and a full-width closing CTA.
- Programmes
- Results
- Process
- Pricing
- Free consultation